4.S24 — Creative Careers: strategy, models, crossovers

Course · Fall 2025 · Arts + innovation
Giuliano Picchi

Creative Careers: Strategy, Models, Crossovers equipped students in design, arts, and culture to transform their practice into sustainable professional pathways. Through lectures and labs, participants engaged with cultural management, international frameworks, and entrepreneurial tools while exploring how creative practice can generate value for society and industry.

The course combined cultural economics and management, international cultural policy frameworks, and practical tools including business models, market positioning, branding, and intellectual property protection.