MAD.805 — Designing creative ventures

Course · MITdesignX · Arts + innovation
Giuliano Picchi · Svafa Grönfeldt

Developed and taught with MITdesignX, Designing Creative Ventures equips students in design, arts, and culture to transform their practice into sustainable professional pathways. Through lectures and labs, participants engage with cultural management, international frameworks, and entrepreneurial tools while experimenting with crossovers where creative practice generates new forms of value for society and industry.

The course combines a value-based reading of cultural production with practical methods, preparing students to position their work in professional and market contexts with positive human impact.