Ben Shields

Ben Shields is Senior Lecturer in Managerial Communication at the MIT Sloan School of Management. As a teacher, researcher and practitioner he works on digital transformation in sports, media and entertainment.

He created and teaches Creative Industries: Media, Entertainment, and the Arts; Social Media Management; and Sports Strategy and Analytics, and teaches Communication for Leaders. He directs the Global Executive Academy and teaches executive programs on data-driven teams and on communication in the digital age. He received MIT's Teaching with Digital Technology award (2020) and the Jamieson Prize for Excellence in Teaching (2022).

He is the author or coauthor of *Social Media Management: Persuasion in Networked Culture* (2016), *The Sports Strategist* (2015) and *The Elusive Fan* (2006), and of MIT Sloan cases on Formula 1 and the National Women's Soccer League. Before MIT he was Director of Social Media and Marketing at ESPN. He holds a BS, an MA and a PhD from Northwestern University.